Date：11st April 2019 Thursday

Location：Shanghai Luwan Marriott

Language：Chinese

Fee：4000RMB/One Person

Workshop Overview:

As a HR professional, you want to wow potential candidates about your company’s employee value proposition during interviews and career fairs. In office, you are eager to excite employees on a new HR initiative that is about to roll out. You strive to find the best way to get your employees to live the corporate values. You are assigned by the management to curb employees’ negative feelings about the company and reverse that negativity.

You can do all of these by the strategic incorporation of storytelling into your HR communications. Learn the science and art of storytelling and leverage on its power to let your HR plans shine. Use storytelling to make your HR programs memorable that PowerPoints and traditional communication approaches failed to achieve. Let storytelling serves you, make you succeed.
作为一名人力资源专业人士，你是否希望员工价值主张可以打动和吸引内外部的人才？你是否希望找到帮助员工理解和认同企业文化核心价值观的最佳方式？你是否希望在新的人力资源政策和项目推出时获得员工的积极参与？你是否需要找到有效的沟通方式来影响员工的负面态度？

上述所有的工作都可以运用故事的力量来帮助你完成！学习故事的科学和艺术，挖掘富有意义的员工故事，将人力资源沟通从平凡走向鲜活，从而深入人心，令人难忘。 这些都是PowerPoints和传统沟通方法都无法实现的。让故事为你服务，让你变得不同。

What You Will Learn：

In this highly interactive, practical, HR focused workshop, you will gain the capability and confidence to apply the power of stories in your day-to-day communications. You will learn to make stories that are uniquely yours; you will develop and tell effective HR stories; and you will leave the workshop with ready-to-tell stories that you can use immediately.

在这个高度互动、实用和以人力资源为中心的课程中，你将获得在日常沟通中有效运用故事的能力和信心，学会创作自己独一无二的故事，学习如何挖掘和讲述有效的人力资源故事。在课堂中，我们将帮助你创作立即可以运用在工作中的故事。

Course Outline:

Part 1: Foundation

·       Why stories matter in business and how it can be used in HR.

·       The 3-steps to effective business storytelling.

o   Step 1: How to systematically find a story.

o   Step 2: How to logically structure a story.

o   Step 3: How to make your story come to life and connects with others emphatically.

·       A framework to capture your personal experiences and those of others and turn them in powerful stories to help you in your HR communications.  

Part 2: Connecting Stories

·       Develop stories on the qualities you want others to see in you and your HR department; to enhance your credibility and build rapport with others.

Part 3: Stories to Support People Strategy 

·       Develop Empowering Stories to drive your initiatives on value propositions, transmit corporate values, and spread a learning culture.

·       Develop Influencing Stories that supports your HR policies and programs, to inculcate the right employee behaviours, to change mindset, and to tame the grapevine.

Part 4: Build a Storytelling Culture in Your Company  

·       Learn how to make storytelling a habit and a way of life in your company. Examine the practices of some best-in-class companies in how they use storytelling to support their people strategy.

第一部分：课程基础

·       为什么故事在商业中很重要，以及我们如何在人力资源工作中发挥故事的力量。

·       有效的商业故事的3个步骤。

o   第1步：如何在日常的工作生活中找到故事。

o   第2步：如何逻辑地构建故事结构。

o   第3步：如何让故事富有意义，打动人心。

·       学习将自己和他人的经历转化为有力量的故事，建立故事思维和习惯。

第二部分: 联结故事

·       学习如何创建“联结故事”，让他人“看见”你、“看见”人力资源部门，有效加强个人和组织的品牌。

第三部分：用故事支持人才战略

·       运用“赋能故事”，支持公司在员工价值主张、价值观以及学习文化的传播和落地。

·       运用“影响故事”，支持人力资源政策和计划的实施，改变员工不正当/负面的行为模式和态度。

第四部分：将故事思维带入公司

·       让故事成为公司的一种沟通方式。学习市场最佳案例。

About Facilitator：Chan Earn Meng

“Once, being the Head of HR of a bank, I had to stand in front of a difficult crowd to talk about a merger and acquisition and the implications to them. I decided to first tell a story of myself. Out of the crowd, I noticed several pairs of shining eyes. You can tell that they were fully immersed in the story. I knew the story had delivered its power and I have made a connection. On another occasion when I was conducting a storytelling workshop to a group of business executives, a participant told a story to the class and at the end of the day, she came to me to tell me how the session had helped her strengthened her belief in herself and her capabilities. There had been several moments like this. And when they happened, I knew I am doing something worthwhile. I knew storytelling has something to offer to the world of business.” 

•     Business leadership roles: Head of HR OCBC Wing Hang Bank China, HR Director Sunray Construction, HR Director Hi-P International, HR Manager Seagate Technology. More than 20 years corporate experiences.

•     Multi-cultural experience: Based in China more than 10 years. Leadership roles over geographies in China, Japan, Korea, and South East Asia.

•     Storytelling and presentation facilitator & consultant: facilitates and delivers programmes for large multinational corporates, universities, and conferences in China and Singapore. Member of the Storytelling Associate of Singapore, Federation of Asian Storytellers, and the Singapore Training and Development Association. Co-founder of LEA Asia.

•     Fluent in both English and Mandarin.

•     Graduated from the National University of Singapore.

在线报名：http://www.jnjglobal.com/page168

另，所有公开课或相关人力资源管理话题，均可按照客户要求定制内训，欢迎来电咨询！

报名或咨询请联系：Mr. Jacky Wang 021-51090960-827 177-2130-8827 jacky.wang@jnjglobal.org